Ian Xiao January 20, 2024;

Key Partners

<aside> <img src="/icons/link_gray.svg" alt="/icons/link_gray.svg" width="40px" /> Who are our Key Partners?

Who are our key suppliers?

Which Key Resources are we acquiring from partners?

Which Key Activities do partners perform?

MOTIVATIONS FOR PARTNERSHIPS

Optimization and economy

Reduction of risk and uncertainty

Acquisition of particular resources and activities

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Key Activities

<aside> <img src="/icons/checkmark-square_gray.svg" alt="/icons/checkmark-square_gray.svg" width="40px" /> What Key Activities do our Value Propositions require?

Our Distribution Channels?

Customer Relationship?

Revenue streams?

CATEGORIES

Production

Problem Solving

Platform/Network

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Key Resources

<aside> <img src="/icons/mountains_gray.svg" alt="/icons/mountains_gray.svg" width="40px" /> What Key Resources do our Value Propositions require?

Our Distribution Channels? Customer Relationships? Revenue Streams?

TYPE OF RESOURCES

Physical

Intellectual (brand patents, copyrights, data)

Human

Financial

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Value Proposition

<aside> <img src="/icons/gift_gray.svg" alt="/icons/gift_gray.svg" width="40px" /> What value do we deliver to the customer?

Which one of our customer’s problems are we helping to solve?

What bundles of products and services are we offering to each Customer Segment?

Which customer needs are we satisfying?

CHARATERISTICS

Newness

Performance

Customization

“Getting the Job Done”

Design

Brand/Status

Price

Cost Reduction

Risk Reduction

Accessibility

Convenience/Usability

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Customer Relationship

<aside> <img src="/icons/heart_gray.svg" alt="/icons/heart_gray.svg" width="40px" /> What type of relationship does each of our Customer Segment expect us to establish and maintain with them?

Which ones have we established?

How are they integrated with the rest of our business model?

How costly are they?

EXAMPLES

Personal assistance

Dedicated Personal Assistance

Self-Service

Automated Services

Communities

Co-creation

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Channels

<aside> <img src="/icons/delivery-truck_gray.svg" alt="/icons/delivery-truck_gray.svg" width="40px" /> Through which Channels do our Customer Segments want to be reached?

How are we reaching them now?

How are our Channels integrated?

Which ones work best?

Which ones are most cost-efficient?

How are we integrating them with customer routines?

CHANNEL PHASES

  1. Awareness

    How do we raise awareness about our company’s products and services?

  2. Evaluation

    How do we help customers evaluate our organizations’s Value Proposition?

  3. Purchase

    How do we allow customers to purchase specific products and services?

  4. Delivery

    How do we deliver a Value Proposition to customers?

  5. After sales

    How do we provide post-purchase customer support?

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Customer Segment

<aside> <img src="/icons/friends_gray.svg" alt="/icons/friends_gray.svg" width="40px" /> For whom are we creating value?

Who are our most important customers?

EXAMPLES

Mass Market

Niche Market

Segmented

Diversified

Muti-sided Platform

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